We are members of Nature Tourism Companies the Swedish nature and eco tourism companies’ industry organization and common voice that works for better conditions to run nature-based tourism and for the sustainable development of the industry.
Nature tourism is consumption in the form of activities, places to stay, meals and other tourism services where the nature experience itself is at the centre. This definition includes both the outdoor experience and the activities around it that create incomes, jobs and tax income for Swedish tourism in the countryside.
Nature tourism includes eco tourism, where the entrepreneurs are making active choices and efforts to contribute to global sustainability goals in Agenda 2030 in a broader way:
Eco tourism is responsible travelling that respects local culture, contributes to protection of nature and contributes to a living countryside with local work and companies. Eco tourism is a successful idea that gives concrete results and contributes to sustainable global development.
Swedish nature tourism and eco tourism are growing and gaining increasing local importance for new jobs and companies in rural areas, while the industry’s companies with their innovative experiences increase Sweden’s international attraction and visibility and attract travellers from all over the world where large export revenues contribute to Swedish prosperity.
Nature Tourism Companies find it reasonable to say that every four international visits is because of Sweden’s nature. Since foreign visitors’ consumption in Sweden in 2016 amounted to SEK 119.6 billion, Swedish nature would then contribute export revenues of around SEK 30 billion per year.
Nature also plays a crucial role in Swedes’ choice of travel destinations during summer, winter and the other weekends of the year.
Maybe we ourselves are a little home-blind, but to claim that nature in the broadest sense is a decisive reason for every fifth trip, should not be an exaggeration. In 2016, Swedish leisure travelers spent just over SEK 130 billion, which in that case means that Swedish nature contributed an additional SEK 26 billion annually.
Together, it will be SEK 56 billion, which our nature contributes to Sweden’s hospitality industry.
Unesco Biosphere Reserve Vänerskärgården with Kinnekulle is an offensive and inspiring model area for sustainable development. We are proud members of this non-profit association. See more here.
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